NYC OPERA, famously dubbed "The People's Opera" filed for bankruptcy after being the opera world darling for 70 years. Fast forward to 2016...this spec project was in anticipation of their return, with a “spoiler alerts” campaign to sharpen NYC Opera’s edge and grow its loyal following with the brilliance of opera storytelling. Opening night feature “La Boheme” broadcast throughout bus shelters across the city and in Times Square bringing “The People’s Opera” back to the people.
THE POSTERS
THE BOOKLET
booklet cover
booklet | inside pages | intro
booklet | inside pages | La Boheme
booklet | inside pages | Il Barbiere di Siviglia
booklet | inside pages. | Romeo et Juliette
DIGITAL ADS - BUS SHELTERS
OPENING NIGHT AT THE OPERA
TAKING IT TO THE STREETS
opening night digital component. "THE PEOPLE'S OPERA" live performance as seen on bus shelters across NYC.
opening night digital component "THE PEOPLE'S OPERA" live performance as seen in Times Square, NYC.