![](https://cdn.myportfolio.com/228ed787cf1bfce550b400c7012f196e/8582afae-821e-4bc2-b5e2-e628f9e8ef70_rw_1920.png?h=4d28503643912b375c4cce3387a31b76)
Kitchen Gourmet & Catering is a new cafe in Westwood, New Jersey focusing on organic, gluten-free, gourmet food for dining in, takeout, delivery, and catering. Kitchen went through a couple of name changes, as evident by my original sketches and finally landed on its current name and branding. The illustrations on the front of the menu were hand-drawn by me to reflect the message the cafe owner wanted to convey to his new customer base.. Organic, Yummy, Good for You Food!
![](https://cdn.myportfolio.com/228ed787cf1bfce550b400c7012f196e/fc743ca4-8cea-42f5-baaa-208c29681553_rw_1920.png?h=227c778f45882cbfe0ed5ad5dcbfb7d5)
The Final Logo
![](https://cdn.myportfolio.com/228ed787cf1bfce550b400c7012f196e/fbae2b6d-ee79-4786-8df7-d262de64652c_rw_1200.jpg?h=5555290ef803567fd7767400913d470b)
Menus
![](https://cdn.myportfolio.com/228ed787cf1bfce550b400c7012f196e/c27ec1f9-28c5-40dc-8599-3ea9cb6d9bde_rw_1200.jpg?h=0cf83e593e175c9177e9ad7cb0d605c2)
The cafe has a juice and coffee bar. With these punch cards, customers buy 10, get the 11th juice or coffee free.
![](https://cdn.myportfolio.com/228ed787cf1bfce550b400c7012f196e/961e0d83-f27a-4c31-ad04-a951d90b164c_rw_1200.jpg?h=c09abc2eb13bc92e972eac5f4971c419)
Business cards and Postcards.
![](https://cdn.myportfolio.com/228ed787cf1bfce550b400c7012f196e/99d2c896-a6ea-4864-a62b-7dcb81960497_rw_1200.jpg?h=9c2c2a9d3398d01633ee401567836b57)
The cafe placed an "get to know us" ad in a local holiday magazine called"Bergen East" from November 2016-February 2017
![](https://cdn.myportfolio.com/228ed787cf1bfce550b400c7012f196e/3aaf9326-7aae-4acc-bdc1-329bebc7c8d3_rw_1920.jpg?h=83ddf9e7a326f0861b041a83cb144870)
The beginning sketch stage of creating the logo and the brand's personality.