NYC OPERA, famously dubbed "The People's Opera" filed for bankruptcy after being the opera world darling for 70 years. Fast forward to 2016...this spec project was in anticipation of their return, with a “spoiler alerts” campaign to sharpen NYC Opera’s edge and grow its loyal following with the brilliance of opera storytelling.  Opening night  feature “La Boheme” broadcast throughout bus shelters across the city and in Times Square bringing “The People’s Opera” back to the people.

THE POSTERS
poster 
 LA BOHÈME
poster 
IL BARBIERE DI SIVIGLIA
 


THE BOOKLET
booklet cover
booklet | inside pages
THE INTRO

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booklet | inside pages.
SMALL POSTER WITH SYNOPSIS
booklet | inside pages.
SMALL POSTER WITH SYNOPSIS
DIGITAL ADS - BUS SHELTERS

OPENING NIGHT AT THE OPERA 
TAKING IT TO THE STREETS
opening night digital component
"THE PEOPLE'S OPERA" LIVE PERFORMANCE AS SEEN AT BUS SHELTERS ACROSS NYC
opening night digital component
"THE PEOPLE'S OPERA" LIVE PERFORMANCE AS SEEN IN TIMES SQUARE
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