Kitchen Gourmet & Catering is a new cafe in Westwood, New Jersey focusing on organic, gluten-free, gourmet food for dining in, takeout, delivery, and catering. Kitchen went through a couple of name changes, as evident by my original sketches and finally landed on its current name and branding. The illustrations on the front of the menu were hand-drawn by me to reflect the message the cafe owner wanted to convey to his new customer base.. Organic, Yummy, Good for You Food!
The Final Logo
The cafe has a juice and coffee bar. With these punch cards, customers buy 10, get the 11th juice or coffee free.
Business cards and Postcards.
The cafe placed an "get to know us" ad in a local holiday magazine called"Bergen East" from November 2016-February 2017
The beginning sketch stage of creating the logo and the brand's personality.